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Website created by in house IT people? Does it save money or cost money?
Using your in-house IT people to create your corporate website could save one or two thousand dollars or much more. It can also cost you tens of thousands of dollars in lost sales.
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Many CEOs think that the worst thing about their in-house created web site is the appearance. Most likely, a poor appearance is the least of your problems. Chances are the IT guys didn't address your target audiences, incorporate your marketing strategies, emphasize your areas of specialization or worst of all, paid no attention to your unique selling proposition and competitive advantages.
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Even if your IT guys considered all these points, did they know how to optimize the site so that it could be found in a search engine?
A website that has an unprofessional appearance and doesn't deliver your marketing message to your target audience can lead your prospective customers to think that your company is unprofessional and unable to help solve quality, cost, delivery and technology problems. A company with an attractive website that has relevant well written content seems like a much better choice to be a supplier.
Outsourcing
Keco Design Group can redesign your existing website that will meet your needs and create a positive image for your company. At best, we can deliver a best in class website. At a minimum, we will deliver a website that adheres to all the best practices of web design and works hard to support your corporate goals.
Benefits of outsourcing to Keco Design Group:
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Frees up corporate resources to focus on core business functions
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Costs are controlled and predictable
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The customer remains fully informed and in control of the decision-making process
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Content changes can be delivered more efficiently
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Benefits of Keco Design Group's web design service:
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Content focused, compelling website
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Quick loading and easy to use
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Built to be accessible, and optimized for search engine performance
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Visually appealing and consistent with existing branding or corporate identity
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Structured to provide greatest levels of user intelligence
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